Burberry reveals Chinese New Year 2020 campaign

Burberry has revealed its Chinese New Year 2020 campaign.

The campaign stars brand ambassador Zhou Dongyu alongside models He Cong and Liang Jiyuan, and is captured by photographer Leslie Zhang.

The campaign highlights a collection in vivid red, featuring refined tailoring and sports-influenced pieces, as well as new iterations of Burberry’s iconic Union sneaker and Lola bag.

A limited-edition Thomas Burberry Monogram motif, inspired by the Chinese zodiac and animated with an original illustration in honour of the Year of the Rat, appears throughout.

The collection is available to purchase now in select stores globally.

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