CAMPAIGN

Hera Concept Campaign - Inner Goddess

The collection Inner Goddess seeks to take out the goddess that all women have inside.
It reinforces the concept that women should always feel powerful, influential,and gorgeous like goddesses themselves.
In support of this idea of empowerment, each pattern is constructed based on different types of real women phenotypes, not mannequins

Hera Concept is a luxury baby alpaca wool label that combines the astonishing Peruvian heritage of raw materials and textiles with the timeless European elegance.

“Hera” is the Queen of the Greek Gods and represents the creation of the “Milky Way” galaxy, strength, birth and fertility. “Inner goddess in you” is the slogan of the brand and reinforces the concept that real women should always feel powerful, influential and gorgeous like goddesses themselves.

Hera Concept constructs its intricate patterns based on different types of real woman phenotypes, not mannequins. This beautiful precision allows the brand to achieve the best possible silhouettes in any woman body.

Hera Concept is deeply committed to supporting women’s infertility around the world and is a sustainable member of The National Infertility Association.
Credit
Photographer: Charles Holt
Clothing & accessories : Hera Concept
Models: Alexandra Hamann and Anna Iwanciw

HERA CONCEPT  VALUES

Environmental Sustainability & Ethical Source

Hera Concept supports the sustainable use of renewable natural resources. The brand only selects the finest fibers of Peruvian Baby Alpaca. During the slow and detailed sourcing process, the brand generates many job opportunities for knitting communities. The label only partners with the most ethical artisans and industries in the country that provide fair wages and safe work conditions to their employees.

Free Animal Cruelty

Alpaca wool is one of the most ethical products currently available, is completely eco-friendly and cruelty-free at the same time. They’re not killed or harmed for their wool.

The farmers gently shear them and released back into the mountains after this happens. They have excellent care as not to distress the animal or damage the alpaca wool.

Woman’s Infertility

Data indicates that at least 50 million couples worldwide experience infertility. We are firm supporters of female infertility.

Today Hera helps many infertile women around the world, funds innovative scientific projects of ovarian cryopreservation and is a sustainable member of The National Infertility Association.

Women’s Empowerment

The brand empowers women around the world, reinforcing the concept that real women should always feel powerful, influential, and gorgeous like goddesses themselves.




Today Hera Concept helps many infertile women around the world. It funds novel scientific projects of ovarian cryopreservation and is a sustainable member of The National Infertility Association. Thanks to Hera Concept, numerous women like Alicia and Alexandra have been able to build wonderful families.

FOUNDERS OF HERA CONCEPT

The sisters Alicia and Alexandra Hamann were born in Peru to European parents. Since very young they were both exposed to the western culture rooted in the arts, music and fashion. Surrounded by the stunning textiles and creativity of the Latin American population, they always dreamed about blending their Peruvian heritage with the elegance and minimalism found in the glamorous European designs.

While completing their college degrees in Business, Marketing, Interior and Fashion Design, Alicia and Alexandra were important representatives of the Peruvian modeling and fashion scene. Internationally they have participated on numerous fashion events for renowned labels including Dior, Versace, Ermenegildo Zegna, etc.

Though both of them attempted to follow independent career paths with temporary success, during the year 2015 one of them underwent a challenging infertility experience that required several medical interventions abroad. At that time, Alicia and Alexandra where living far away from each other. This was difficult moment for both for of them and led to the initiation of a project that united them, merged their talents and embodied strength and the power to keep fighting. Hera, as her history implies -Queen of the Greek Gods- exemplified women reaching their dreams even through hard circumstances.

Today Hera Concept helps many infertile women around the world. It funds novel scientific projects of ovarian cryopreservation and is a sustainable member of The National Infertility Association. Thanks to Hera Concept, numerous women like Alicia and Alexandra have been able to build wonderful families.


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