HYPE Spring Summer 20 Lookbook

SS20 has developed a new approach by HYPE., highlighting mini trends being categorised. Introducing seven sub-collections: The Basic Pack, Hawaii Resort, Renaissance, Contemporary, Athleisure 90’s Sports, Wonderland, Monochrome with a Red Injection.

Basic Pack
The core ones.
The staples to build your seasonal look in the colour tones to match your mood

Hawaii Resort
Tropical prints, matching sets, festival feels.
Prints you want to wear when you want the chicas' attention.

Graphic led trends.
Not for the faint hearted, the too cool for school ones.

The modern era.
Lightening mixed with camo and dogtooth and prints for that oversized look.

Athleisure 90's Sports
Name says it all.
Jersey sweats, polys, cut & sew technical panels and Nylon shell suit inspo.

Monochrome with a Red Injection
For these with 3 favourite colours.
Taping trend, panels, overizing with all-over floral and speckle fade.

Away with the fairies (and ocean)
Presenting our new mascot, the jumping Dolphin, cupid cherubs and pastels.

Featuring 600 pieces, HYPE. have focused on designing what you need. Although you may not know it yet, but once you lay your eyes on it, it's yours.


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